I wont be surprised to see a new subject being taught as a course in a business school very soom on Googlenomics or clickonomics, simply because of the creation of equivalent indices used in the digital world, which is only becoming pervasive as the mobile smarts are becoming ubiquitous.
To talk about Keyword price index (KPI), one can see its definition to mirror itself to the CPI. Here every user/surfer is the customer. Since it is almost to safe to say that almost all of us use search engine dominated by Google, the clickonomics will result in solid and safe predictions by product usage, a certain usage etc.
I am awed to see how GOogle is able to build robust and continually evolving complex algorithms along with statistical methods to predict quite accurately usage.
This firmly leads me to believe that there will be one day so much data that a quantitative analysis class will start building case studies on this as well as enough to determine supply and demand curves in the area of clickocomics. All this will only serve to build future theories, which I strongly believe that economists are certainly looking into it while I also believe that right now, it is at a stage where the surface is barely scratched.
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