In the new digital ma rketing era, I see Twitter as the one that could be the trendsetter or the bellweather given the short and to the point feeds as well as its convenience towards its display in our smartphones which is almost getting to be ubiquitous. All the marketeer needs to do is to post the link or a short sentence on a new product or a new sale or bonanza deal. Twitter, as the CEO was alluding to, could use this marketing campaign as the main source of revenue, especially when the marketeer doesnt have to spend large sums of money for campaigning other than paying digital providers such as Twitter.
Quite honestly, I never used Twitter before this class. However when we had our first asssigment in this class a couple of weeks back, the company that we were following which was Whole Foods got me following my own company Texas Instruments which I learnt key products and training websites for quick learning and updates. Amazing!
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